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2003: China's Internet Advertising Revenue Up To $130 Million
July 6, 2004 |
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The revenue of China's Internet advertising grew to 1.08 billion yuan (US$130 million) in 2003, over twice as much as the amount in 2002, Xinhuanet News Agency reported.
The State Administration for Industry and Commerce said that a total of 870,000 people are engaged in China's advertising business with a revenue reaching 107.9 billion yuan (US$13 billion), which is around 0.92% of the nation's gross domestic product (GDP). Statistics indicated that most of the ad business still goes to TV and newspaper, which account for 23.64% and 22.53% respectively. In 2003, TV earned 25.5 billion yuan (US$3 billion) and newspapers got 24.3 billion yuan (US$2.9 billion) from advertising.
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