Chinese online game maker Shanda (SNDA) has announced a strategic partnership with Hewlett-Packard (HPQ) in China to bundle HP's products with Shanda's EZ Pods.

EZ Pod is the proprietary product that is designed and developed by Shanda. It includes EZ Center software and a remote control that together upgrade a standard PC platform to an interactive entertainment platform, offering a diversified portfolio of Internet content.

The two companies will leverage their resources to take advantage of rich interactive entertainment content offerings on Shanda's EZ platform and HP's expertise in information technology infrastructure solutions tailored for home entertainment.

As an important part of this strategic partnership, China HP will bundle its digital home products with EZ Pods. In addition, the two companies will explore opportunities for promotional campaigns as well as cross-marketing.

"As the pioneer of innovative technologies for more than 65 years, HP is dedicated to the development and production of a complete information technology infrastructure solution specifically tailored for digital entertainment," commented Cheng-Yaw Sun, President of China HP. "We look forward to working with Shanda in bringing a more enjoyable digital entertainment experience to HP users, while also promoting the digital living concept across China."

"Shanda has built a comprehensive interactive entertainment solution suitable for Chinese home users and established broad scope collaborative partnerships with content providers and strategic partners," commented Tianqiao Chen, CEO of Shanda. "We believe the cooperation with world-leading information technology company, Hewlett-Packard, signifies another important milestone in the continued execution of our home strategy."

Related Links:

• http://www.miit.gov.cn

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