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Shanda Launches Mobile Games With Motorola
July 30, 2006 |
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Chinese online game development company Shanda (SNDA) and Motorola (MOT) have signed an agreement for Motorola to launch exclusive mobile versions of Shanda's popular World of Legend and Magical Land online role playing games on specially customized Motorola E680g handsets.
"The cooperation with Motorola will further expand Shanda's user base from a PC to a mobile platform, giving users more flexible choices to access our leading game content still supported by our superior unified operating system," stated Tang Jun, President of Shanda. "We will continue to provide gamers with reliable, high-quality service combined with a fun and entertaining gaming experience. We are pleased to be partnering with Motorola and look forward to a successful partnership."
The two companies also announced a series of co-branding initiatives, including preloaded Shanda content on Motorola's new E680g gaming handsets, promotion of the handset within the PC versions of World of Legend and Magical Land, and cross-brand packaging.
Shanda will make its online, offline and Internet Cafe resources available to Motorola, as well as share Shanda's registered user database for promotional purposes.
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