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Gaming Industry Gambling On Asia For Growth
October 25, 2006 |
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With the fallout of the tightened gaming and gambling laws in the United States now becoming clear, the gaming industry is now looking to mobile gambling in Asia as a key market.
Representatives from companies like China Gloria Lottery, PortlandBet, Centrebet, and ESPN will be attending the 2nd Mobile Gambling Summit Asia in Hong Kong next week to discuss these issues.
Richard Swann of Victor Chandler says "Asia Pac is seen as a strong growth area, and the launch of VCBet 88 to specifically target that area this year is affirmation of our belief. The markets in Asia have very strong cultural values and it is necessary to reflect that in local games such as Live Baccarat."
Charles Palmer of Mfuse also held strong beliefs about the future of the mobile gambling market in Asia, identifying critical success factors when working in the region. He says, "The key things are usability, mobile connectivity through different networks and in different languages, and understanding and working with local network operators. It's essential to test locally as well. You need people working in a hands-on capacity, so you're guaranteed the service is going to work."
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