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CDC Corporation Sells Interactive Marketing Agency
August 3, 2007 |
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| Category: Business
CDC Corporation (CHINA) says it is finally ridding itself of extraneous businesses and has signed an agreement to sell Ion Global to Aegis Group for an undisclosed sum.
Ion Global is CDC's interactive marketing business and Aegis is a media communications and market research group. Ion Global will become part of Isobar, Aegis's global digital agency network.
CDC says this divestiture of the horizontally oriented interactive marketing services group will free up working capital and management bandwidth to further enable CDC Software's vertical focus in terms of internal development investments and targeted acquisitions.
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