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AT&T Inks China Netcom Deal For Olympic Coverage
August 8, 2007 |
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| Category: Telecom & Wireless
AT&T (T) has announced an agreement with China Netcom to provide telecommunications services between China and the U.S. during the 2008 Olympic Games in Beijing.
The services will enable AT&T to provide a dedicated network through which NBC can transmit digital television coverage of the Games, which will be held August 8 - 24, 2008, back to the U.S. for national broadcast throughout NBC's television network.
CNC was selected by Beijing Olympics Organizing Committee as the exclusive fixed-line telecommunications partner in China for the 2008 Olympic Games. NBC Olympics will provide exclusive coverage of the 2008 Olympic Games to hundreds of millions of viewers in the U.S.
In addition, AT&T and CNC are also collaborating to set up a circuit for NBC, which the network will use to broadcast live coverage of the one-year countdown celebration being held in Tiananmen Square today.
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