Chinese Online Game Revenue Plateaus For Netease.com

August 14, 2007 | Print | Email Email | Category: Internet


Share this article:
  • del.icio.us
  • Slashdot
  • Technorati
  • SphereIt
  • Digg
  • Facebook
  • MySpace
  • Yahoo! Buzz
  • StumbleUpon
  • NewsVine
  • LinkedIn
  • Google Bookmarks
  • Live
  • MSN Reporter
  • Mixx
  • Suggest to Techmeme via Twitter
  • Yahoo! Bookmarks
  • TwitThis

Chinese Internet portal Netease.com (NTES) says its online game revenue growth has not had any major upsurge as it announced its unaudited financial results for the quarter ended June 30, 2007.

"Despite relatively flat game revenues quarter-over-quarter, we are aligning the right balance of resources with our long-standing MMORPG expertise and market leadership to build and diversify our game portfolio for near-term growth," said William Ding, CEO of Netease. "Open beta testing for Westward Journey Online III, the upgraded version of Westward Journey Online II, is scheduled to begin in August 2007, and we plan to release an expansion pack for Fantasy Westward Journey during the fourth quarter of 2007. We are also making positive progress with our programming and design improvements for Tianxia II."

Total revenues for the second quarter of 2007 were CNY558.0 million, compared to CNY554.6 million and CNY575.3 million for the preceding quarter and the second quarter of 2006, respectively. Revenues from online games were CNY475.1 million for the second quarter of 2007, compared to CNY481.9 million and CNY486.0 million for preceding quarter and the second quarter of 2006, respectively.

Gross profit for the second quarter of 2007 was CNY437.8 million, compared to CNY430.1 million and CNY457.4 million for the preceding quarter and the second quarter of 2006, respectively. Gross margin for the online game business for the second quarter of 2007 was 90.2%, compared to 89.6% and 90.7% for the preceding quarter and the second quarter of 2006, respectively. The company says the quarter-over-quarter increase primarily resulted from operational cost savings which more than offset a decrease in online game revenues in the second quarter of 2007. The year- over-year decrease was primarily driven by a decrease in online game services revenue from Westward Journey Online II and higher staff-related costs as a result of an increase in headcount.

Gross loss margin for the wireless value-added services and others business for the second quarter of 2007 was 28.1%, compared to gross loss margin of 36.1% and 2.3% for the preceding quarter and the second quarter of 2006, respectively. The quarter-over-quarter improved gross loss margin was primarily due to increased revenues from online fee-based premium services supplied to registered users of the Netease websites, including premium matchmaking and dating services and product sales generated from registered users. The year-over-year decline in gross margin was primarily driven by a decrease in revenue from wireless services.

Total operating expenses for the second quarter of 2007 were CNY142.8 million, compared to CNY117.7 million for the preceding quarter.

Net profit for the second quarter of 2007 totaled CNY312.6 million, compared to CNY301.5 million and CNY314.1 million for the preceding quarter and the second quarter of 2006, respectively.

As of June 30, 2007, the Netease's total cash and time deposit balance was CNY3 billion, compared to CNY3.9 billion and CNY3.6 billion as of December 31, 2006 and June 30, 2006, respectively.


Recommend this page: 1 Star2 Stars3 Stars4 Stars5 Stars

Loading ... Loading ...


Join our China Tech Forum to discuss many more topics!

Leave A Comment:



Inside ChinaTechNews.com


    Other China News

    China Hospitality News:

    Okay Airways To Launch Tianjin-Yanji Flight

    Banyan Tree Hangzhou To Open In China's First Wetlands Reserve

    Zhoushan Plans Direct Cruise To Taiwan

    Tibetan Agencies Expected To Handle Nepal Visas


    ChinaCSR.com:

    New Energy Automobile Access Management Rule Launched

    Green Computers For Chinese Schools

    PepsiCo Opens First Overseas 'Green' Plant In China

    Employers To Pay Employees Double If No Labor Contract


    ChinaRetailNews.com:

    Ikea To Open Second Beijing Outlet In Daxing

    Little Sheep Incorporates Eight Additional Franchisees

    Suning To Buy 27.36% Shares Of Japan's Laox

    Coca Cola Sets Up New Bottling Plants In China


    ChinaPulse.com:

    Daily Flights from Beijing/Shanghai to Istanbul

    Be First to Get Our Low Fare Tickets, China to Europe only CNY3,400

    Take a Piece of Heaven Home

    Super Value Meeting Package–Meeting Package at only RMB488+ per person


    SinoLinx.com:

    Hong Kong lawmakers discuss plan to expand Disneyland - Newsday

    Theme park news: Kobe rides Terminator coaster; bring back Captain EO ... - Los Angeles Times Blogs

    Shi Pei Pu, at 70; Chinese singer, spy, 'M. Butterfly' - Boston Globe

    China quarantine inspires teen to appreciate country, teachers - Palm Beach Interactive


    China Newswire:

    U-Tron (Beijing) And LECC Consulting Group Sign Exclusive Agency Agreement

    Live Information Security Certification and Technical Training Classes at Conference Hosted by EC-Council

    Business Confidence Survey 2009: European businesses remain confident about China, but call for more action to maintain growth

    CSR-Mart 2009 Successfully Held In Shanghai


    China Sourcing News:

    China's Huawei Opens Lab In Tokyo

    CITAC Voices Concern Over U.S.Penalties For Chinese Tires

    China's SMIC Celebrates First High Performance 45nm Yield Lot

    Goodrich Opens New Maintenance And Logistics Facility In China


    TechSecurityChina.com:

    MIIT: Installation Of Green Dam Can Be Delayed For Unprepared Manufacturers

    Campaign Launched Against Chinese Internet “Cultural Irregularities”

    China Implements Stricter Management Of Virtual Currency

    “Sex” Will Be Taboo On Chinese Internet From July 1


    ChinaWirelessNews.com:

    Huawei Opens LTE Lab In Japan

    China Mobile BJ: Mobile Phone Numbers Portable For Three Brands

    Huawei Wins Contract From Finland's TeliaSonera

    China Telecom Will Close Mobile Phone Dual-mode Card Service