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Google Announces Mobile Phone Advertisement Service
September 20, 2007 |
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Google (GOOG) will launch a new mobile phone advertisement service AdSense for Mobile in 13 countries, including China.
Google says it will make use of the AdSense for Mobile to set up a mobile phone advertisement network and combine it with webpages for browsing through a mobile phone.
Dilip Venkatachari, director of mobile monetization product management at Google, says that AdSense for Mobile will bring in more revenue for sponsors and it will promote more websites to build webpages that are suitable for mobile phone browsing. Venkatachari adds that Google will adopt the auction pattern for AdSense for Mobile, like what they are doing for the rest of their products.
Google reportedly tested the service in 13 countries including the U.S., Britain, France, China and India.
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