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Tencent Releases New Marketing Strategy
September 25, 2007 |
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Tencent has put forward a brand new marketing strategy called "Tencent Mind" at the 14th China Advertisement Festival held in Qingdao, Shandong Province.
In April this year, Tencent formally released a brand strategy and latest Chinese media reports show that the company's market value has risen but due to the company's low brand positioning and the young age of its users, it is still hard for the company to bear any high-end content, which Liu Shengyi, executive vice president of Tencent, believes will take time to change.
Liu tells local media that Tencent Mind consists of sharing, innovation and experience and it can be best explained as "a measurable result, an interactive experience, an accurate navigation and a differentiating positioning".
According to marketing firm Analysys' research, in the first half of 2007, China's online advertisement market scale reached CNY2.99 billion and it is estimated to reach CNY7.15 billion by the end of 2007.
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