Get Our Weekly Email Newsletter
I.T. Skills In Your China Business!IPS works with institutions and corporate clients to deliver computer skills training and ICT solutions, as well as internal assessments and benchmarking. More Info Here...
Distribute Press Releases To Chinese Media!Getting your company's message to journalists is important in China and ChinaNewswire.com can assist you in English-language releases and Xinwengao.com can provide Chinese-language distribution services. Corporate press releases are the most cost-effective way for you to connect with your customers and stakeholders in China!
• Mobile Money Transfer World Conference 2009 @ New Delhi - 2009/07/28
• APNIC 28 @ Beijing - 2009/08/24
• Social Networking World Forum Asia @ Singapore - 2009/09/22
• Optical Transmission Vision APAC @ Singapore - 2009/10/19
Let us work with you in China to manage your email marketing campaigns, loyalty marketing programs, email newsletters, and digital marketing efforts while we improve your email deliverability in China. Our software and staff can help your company stay #1! Visit XZList.com
Sohu.com Spends Huge Sums On Television Advertising
November 20, 2007 |
Print
| 
Email
| Category: Internet
Chinese Internet portal Sohu.com (SOHU) has won an advertising bid for China's CCTV by beating a number of traditional industry competitors.
This is the first time that Sohu.com has gotten so involved in the fierce competition to bid for advertisements during CCTV's section that begins after the nightly half-hour news broadcast and before the weather forecast. It is reported that Sohu has spent more than CNY20 million on the 7.5 seconds of advertising.
The winning of the advertisement bidding of CCTV is said to be the first step that Sohu.com has taken in implementing its Olympic strategy. The company will hold various Olympic-related activities following this to further carry out its Olympic marketing.
With the initiation of CCTV's ads bidding, portal website competition for Olympic marketing has expanded. Liang Xiaotao, director of CCTV's News Center, says though web portals have been well recognized by advertisers as online transmission agents, they still think highly of the unique chance provided by television. Therefore, they have come to spend huge sums of money on CCTV, the most popular transmission channel in China.
Recommend this page: 
Loading ...Join our China Tech Forum to discuss many more topics!
Leave A Comment:
-
Business
-
Commentary
- Focusing On The Bigger Picture With China's Green Dam Security Software
- Chinese Mobile Phones Lacking IMEI Numbers Face Death In India
- What Is China's Internet Marketing Outlook For 2009?
- China's Baidu.com: Drugged And Screaming For Better Management
- Benchmarks For Corporate Computer Efficiency In China
-
Computing
- Green Computers Donated To Chinese Schools
- MIIT: Installation Of Green Dam Can Be Delayed For Unprepared Manufacturers
- China Plans To Pre-install Software For Preventing Viewing Of Pornographic Websites
- Hasee To Set Up R&D Center In Taiwan
- Into Africa: China Great Wall Computer Arranges JV In Algeria
-
Gadgets & Electronics
-
Internet
-
Law & Policy
- MIIT: Installation Of Green Dam Can Be Delayed For Unprepared Manufacturers
- Campaign Launched Against Chinese Internet "Cultural Irregularities"
- China Implements Stricter Management Of Virtual Currency
- "Sex" Will Be Taboo On Chinese Internet From July 1
- Sogou Sues Tencent Over Unfair Competition In China
Copyright 1999-2009 ChinaTechNews.com. All Rights Reserved.
If you would like to syndicate these articles and posts, please utilize the RSS feed for this online publication, which provides a brief summary of each post with a link back to the original article. Posting of any other part of the articles or posts on this website, in whole or in part, is expressly prohibited without express written permission from BDL Media. No part of this website may be copied, transferred, posted, or published without the express written permission of ChinaTechNews.com or its registered agents. Content on this website, including articles, opinions, and data are protected under international copyright laws. Failure to comply with these rules will result in legal action. 