New Idea For Lenovo's Computer Brand

January 4, 2008 | Print | Email Email | Comments | Category: Computing



    Lenovo (LNVGY) is pushing its new line of consumer notebook and desktop PCs in China and other spots around Asia.

    Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the U.S., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore.

    According to IDC, the worldwide consumer PC market is expected to grow by an average of nearly 10 percent annually through 2011. In 2007, Lenovo created a new consumer business unit to address the consumer market, which represents over 40 percent of all PCs sold.

    Lenovo also announced its new "Ideas" marketing campaign to introduce consumers worldwide to the latest PCs and the company. Using the new campaign, Lenovo says it will illustrate the power of individual ideas and how the Idea brand of PCs helps consumers capture and transform those ideas.

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