Kimchi Fridge: Samsung Opens Chinese Appliances Experience Store

July 22, 2008 | Print | Email Email | Comments | Category: Gadgets & Electronics



    Samsung has opened its first appliances experience store in China in the Suning Taipingzhuang branch in Beijing.

    Located on the third floor of Suning Taipingzhuang branch, the Samsung appliances experience store covers an area of 300 square meters and it is divided into the products experience area and the digital training center. Products shown in this store include a kimchi refrigerator, robots, automatic vacuum cleaners, microwave ovens, dishwashers, ventilators and ovens.

    According to Fan Zhijun, executive director of Suning North China, Samsung has opened digital products experience stores in Beijing and Tianjin, respectively, but it is the first time for the company to open an appliances experience store in China.

    As a cooperative partner of the 2008 Beijing Olympic Games in wireless communications equipment sector, Samsung announced its green Olympic strategy in China in April 2008. The opening of the large-scale appliances experience store is an important step of its Olympic marketing strategy.

    Related Links:

    Find more stories about: , , , , , , , , , ,

    Recommend this page: 1 Star2 Stars3 Stars4 Stars5 Stars

    Loading ... Loading ...
    Related News:
  • China Unicom Opens First 3G Mobile Phone Flagship Store In Beijing
  • Microsoft Opens First Authentic Products Experience Store In China
  • Dell China Opens New Product Experience Store In Tianjin
  • Gome To Open First Home Appliances Supermarket In Wuchang
  • Suning Will Open Electronics Discount Outlet Store In Beijing
  • Samsung Plans New Panel JV In Suzhou
  • Nokia Opens Flagship Retail Store In Shanghai
  • Samsung Formally Enters China's Business Tech Market
  • China's Suning Opens Luxury Electronics Store In Shenzhen
  • Best Buy Opens Two New Stores In Shanghai



    • Leave A Comment:



    Inside ChinaTechNews.com


      Other China News

      China Sourcing News:

      Home Building Chain Closes Another Store In China

      American Internet Retailer Adds Courier Fees In China

      French Optics Company Announces Two China Investment Deals

      Increasing Manufacturing Costs Cause Trouble For Chinese Retailer
      TechSecurityChina.com:

      Inspur International To Sell Chinese E-government Business

      Shareholder Disputes Settled For Chinese Media Firm

      Qihoo 360′s Safebox Software Will Integrate With Uuu9.com

      Apple Suspends iPhone 4S Sales In Retail Stores In China
      ChinaWirelessNews.com:

      ZTE Launches First Tablet In America

      Apple Adopts New iPhone Sales System In Hong Kong

      China Telecom To Launch CDMA-based iPhone 4S

      China Mobile's Call Center In Luoyang Formally Launched

      Visit these other China sites: ChinaRetailNews.com | GreenChinaTech.com | ChinaWirelessNews.com | TechSecurityChina.com | China Sourcing News | China CSR