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Ctrip.com's New Payment Option Aimed At Foreign Travelers In China
August 4, 2008 |
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Comments | Category: Internet
Ctrip.com (CTRP) has entered into a strategic agreement with PayPal to allow foreign nationals to book air tickets by paying with PayPal.
This will facilitate Ctrip to attract overseas customers, but now that leading Chinese travel website has payment options for non-Chinese, it needs to work on building its brand among foreginers. Ctrip says it already launched a website for China travel services in English aiming at foreign nationals, but it is still far behind English-language rivals like Xianzai.com, ChinaTravelNow.com and others who have both name recognition among non-Chinese and are respected brands with many years of doing business online.
"We chose to cooperate with PayPal because of its global leading risk control technology as well as its high visibility over the years," said James Tang, vice president of marketing at Ctrip.com.
According to the Chinese travel trade magazine China Hospitality News, China's inbound market has been expanding with the country to be the biggest travel destination around the world by 2020.
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