Comments on: LG Refuses To Place Internet Advertising On Baidu.com In China http://www.chinatechnews.com/2008/09/30/7660-lg-refuses-to-place-internet-advertising-on-baiducom-in-china The Technology Source for the Latest Chinese News on Internet, Computers, Digital, Science, Electronics, Law, Security, Software, Web 2.0, Telecom, and Wireless Industries Mon, 22 Mar 2010 03:06:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Life's Good http://www.chinatechnews.com/2008/09/30/7660-lg-refuses-to-place-internet-advertising-on-baiducom-in-china#comment-13119 Life's Good Wed, 01 Oct 2008 05:01:07 +0000 http://www.chinatechnews.com/?p=7660#comment-13119 @Helen, Being from Ogilvy Financial, you seem to be representing Baidu, and don't seem to be privy to LG's advertising strategy or authorised to speak on behalf of LG. LG has categorically stated that it will refrain from advertising on mp3.baidu.com - and this has been promptly reported here. Even the statement that "LG has responded to the effect that they will continue to consider advertising on pages with authorized copy-righted content when making their ad placement" confirms LG's reported policy as Baidu's mp3 search is not exactly a model of "authorized copyrighted content", is it? @Helen,
Being from Ogilvy Financial, you seem to be representing Baidu, and don't seem to be privy to LG's advertising strategy or authorised to speak on behalf of LG. LG has categorically stated that it will refrain from advertising on mp3.baidu.com – and this has been promptly reported here. Even the statement that "LG has responded to the effect that they will continue to consider advertising on pages with authorized copy-righted content when making their ad placement" confirms LG's reported policy as Baidu's mp3 search is not exactly a model of "authorized copyrighted content", is it?

]]> By: Helen Plummer http://www.chinatechnews.com/2008/09/30/7660-lg-refuses-to-place-internet-advertising-on-baiducom-in-china#comment-13109 Helen Plummer Tue, 30 Sep 2008 13:16:08 +0000 http://www.chinatechnews.com/?p=7660#comment-13109 I am writing to you on behalf of Baidu. I refer to your posting from September 29, 2008 where you state that LG reportedly told MCSC that the company has stopped advertising on Baidu.com. LG has been and continues to be a client of Baidu. LG continues to work with Baidu through several of Baidu's online platforms. It is our understanding that LG received a fax from MCSC requesting they refrain from advertising on Baidu's MP3 Channel. LG has responded to the effect that they will continue to consider advertising on pages with authorized copy-righted content when making their ad placement. Subsequent to this, there is no strategy change for LG's ads purchase on Baidu. I would appreciate an response indicating that you have clarified your posting with the facts. Helen Plummer Ogilvy Financial I am writing to you on behalf of Baidu. I refer to your posting from September 29, 2008 where you state that LG reportedly told MCSC that the company has stopped advertising on Baidu.com. LG has been and continues to be a client of Baidu. LG continues to work with Baidu through several of Baidu's online platforms.

It is our understanding that LG received a fax from MCSC requesting they refrain from advertising on Baidu's MP3 Channel. LG has responded to the effect that they will continue to consider advertising on pages with authorized copy-righted content when making their ad placement. Subsequent to this, there is no strategy change
for LG's ads purchase on Baidu.

I would appreciate an response indicating that you have clarified your posting with the facts.

Helen Plummer
Ogilvy Financial

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