Chinese search engine Baidu.com has launched a beta version of a new e-commerce service which is an integration platform to help Japanese companies sell Japanese-made products to Chinese mainland customers.

According to Baidu, the product information published on this website at japan.baidu.com is provided by its Japanese cooperative partners. At present, its major partner is Jshoppers.com, authorized by Navibird owned by the Nissen Group, and all the products now displayed on the e-commerce website are linked to the Chinese website of Jshoppers.com.

Baidu has published a notice about the business structure of this website, which says the website is a platform that integrates e-commerce products and it is not responsible for product advisory or order inquiry related to its cooperative partners. Baidu appears to want to remain hands-off, which could become a problem if some of the products are defective or customer service via Baidu's partners is not optimal.

Baidu also points that its cooperative partners will be responsible for all the issues related to the products shown on the website, including the prices, quality, pictures of the products, after-sales services, delivery methods and delivery areas, and Baidu will not assume any liability for the information concerning the products.