According to reports in Russian local media, the Chinese electronics and PC group Lenovo will start selling Android smartphones in Russia, India, and Indonesia; and the company will launch Windows Phone 8 smartphones this autumn.
J'Son & Partners, a consulting firm in Russia, said that Lenovo has not yet formed its brand effect in the mobile phone market. The company needs to first enhance its strength in marketing, advertising, and brand promotion to gain more market share.
Lenovo's latest performance report showed that in emerging markets, the company gained fast growth in India and Russia. Meanwhile, Lenovo had become the third largest PC maker in the Russian market.
In addition, Liu Jun, senior vice president for Lenovo Group, revealed that Lenovo is currently discussing with resellers in Germany and Japan for the introduction of Lenovo smartphones; however, no real progress was disclosed.
Smartphone is an important part of Lenovo's mobile Internet strategy. So far, the Chinese company has launched several smartphone products, covering various consumer groups. According to Yang Yuanqing, chief executive officer of Lenovo, by the end of March 2012, Lenovo's smartphone market share had increased by 8.2 percentage points over the same period of last year, making it the fourth largest smartphone maker in China.
