China Mobile's Data Traffic Up 105% During Chinese New Year HolidayFebruary 20, 2013 | Print | Comments | Category: Telecom & Wireless
During the Chinese New Year week-long holiday, the number of short messages sent via China Mobile's network saw an increase, although the growth slowed: the volume of multimedia messages and data services increased significantly with 105% data traffic growth year over year.
China Mobile said that on the Chinese New Year Eve, 9.1 billion short messages were sent via its network, a year-on-year increase of 3%; and the number of multimedia messages was 250 million, a year-on-year increase of 18%. During the seven-day Chinese New Year holiday, the total number of short messages sent on China Mobile network reached 24.3 billion, a year-on-year increase of 2.5%; and the number of multimedia messages was 1.5 billion, a year-on-year increase of 15.5%.
In addition, statistics provided by China Mobile Guangdong showed that the number of short messages sent from China Mobile Guangdong on the Chinese New Year Eve increased by 4.02% compared with last year, marking a record high. During the seven-day holiday, the total number of short messages sent from China Mobile Guangdong increased by 6.35% compared with last year.
China Mobile Jiangsu also stated that on the Chinese New Year Eve, about 1.2 billion short messages were sent from its network, marking a year-on-year increase of 100 million short messages and a growth rate of 8%.
Compared with the slow growth of short message services, China Mobile's data traffic saw a significant growth of 105% during the holiday. According to China Mobile Guangdong, its total GPRS traffic increased by 63.84% year-on-year; its WLAN traffic increased by 227.55% year-on-year; and its 3G traffic increased by 212.68% year-on-year.
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