Broadcom Announces Market Development Strategy For China

January 8, 2014 | Print | Comments | Category: Gadgets & Electronics, Telecom & Wireless







4G mobile wireless

Li Tingwei, president for Broadcom Greater China, announced the company's development strategy for the Chinese market as it aims to achieve growth via 3G/4G smartphone chips, base stations, and big data.

Li said Broadcom hopes to become the best semiconductor solutions provider in the Chinese market, making this marketplace its largest market outside America. The issuance of 4G licenses, promotion of the Broadband China project, and popularization of HD video will all provide opportunities to Broadcom in the Chinese market.

Li also revealed that in the first quarter of 2014, Broadcom's 4G chips will be available in the Chinese market. In September 2013, Broadcom gained a 4G system chip business via a USD164 million acquisition of the LTE business of Renesas Electronics.

Broadcom has a wide range of partnerships in China, including China Mobile, China Unicom, China Telecom, Huawei, ZTE, Lenovo, Alibaba, and Star-Net. The company has about 1,240 employees in Greater China, accounting for 10% of its total employees worldwide. Those employees work in Beijing, Shanghai, Dalian, Nanjing, Shenzhen, and Taipei.

Li joined Broadcom in July 2013 and in charge of the company's sales strategy and operation, business development, as well as partner plan in Greater China. Prior to this, he held positions in Marvell and Qualcomm.





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