JD.com Signs Chinese Retail Store Deals For O2O Development

April 2, 2014 | Print | Comments | Category: Business, Internet

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Chinese B2C e-commerce company JD.com signed agreements with about 10,000 convenience stores in China to develop an innovative online-to-offline retailing model.

JD.com announced that the company will implement O2O cooperation with about 10,000 convenience stores in 15 cities, including Shanghai, Beijing, and Guangzhou. Those 10,000 convenience stores cover brands like Quik, Good Neighbors, Buddies, C&U, and Meiyijia. These deals will eventually allow Chinese netizens to buy goods online and have them delivered or picked up at physical locations, and it will allow Chinese consumers at retail outlets to use online payment methods to purchase goods at brick-and-mortar retail outlets.

This marks JD.com's latest O2O deal following its cooperation with Shanxi Tangjiu Supermarket. JD.com said that in the future they plan to expand this model into all provincial capitals and prefecture-level cities in China.

In addition to cooperating with convenience stores, JD.com signed strategic cooperating agreements with mainstream ERP software providers such as SAP, IBM, and Heading to jointly realize the seamless connection between retailing ERP systems and JD.com's platform.

Image Credit: Christos Georghiou

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