Chinese Android app store Wandoujia has reached a deal with Japan's top messaging app Line for Wandoujia to run Line's business and marketing in mainland China.
Under the deal, Wandoujia will reportedly provide technical support for Line's operation in mainland China. They will also jointly enhance Line's localized content resource and operation, integrate brand marketing of both parties, and combine their platform advantages to assist quality developers and content providers.
With the cooperation with Wandoujia, Line hopes to pass its basic services and supporting contents to more young users.
Wang Junyu, co-founder and chief executive officer of Wandoujia, said that the company previously participated in the successful promotion of Evernote, Flipboard, Path, and Pocket in the Chinese market. Wandoujia claims to have over 350 million users in China; while Line currently has over 400 million users around the world.
Prior to this, Qihoo 360 was Line's major partner in mainland China. The two parties signed a one-year contract. However, Line decided not to renew this contract.
Financial terms of the deal between Wandoujia and Line were not released.