Xiaomi Surpasses Samsung To Take Mobile Phone Lead In China

August 5, 2014 | Print | Comments | Category: Gadgets & Electronics, Telecom & Wireless







Canalys research report

Xiaomi took a 14% market share in China during the second quarter of 2014, overtaking Samsung in volume during the period.

According to a report from Canalys, Xiaomi had 240% year-on-year growth. Xiaomi joined Chinese phone brands Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch, to account for a total of 70.7 million units and a 65% market share. Those eight companies were joined int he top ten by Samsung and Apple, who together accounted for shipments of 20.0 million units, representing 18% of the overall smart phone market in China.

Canalys claims that 97% of Xiaomi's shipments during the quarter were into mainland China. It is now looking to expand into other markets, with Indonesia, Mexico, Russia, Thailand and Turkey in its sights for the second half of the year.

Samsung's slide to second place in China for the first time since Q4 2011 and 15% year-on-year decline, reflects rapidly shifting demand toward 4G handsets, helped by an ongoing push from China Mobile behind its 4G services.

Worldwide, Canalys reports that 292.4 million smart phones shipped in Q2 2014, representing 23% year-on-year growth and 5% growth on the first quarter.





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