Microsoft announced that its Greater China Chairman and CEO Ralph Haupter will become Microsoft worldwide senior vice president and Asia Pacific president and will relocate to Singapore.

Meanwhile, Microsoft France President Alain Crozier will replace Haupter to be new Greater China chairman and CEO.

In his new role, Haupter will lead Microsoft's work in Asia Pacific, which includes 12 subsidiaries in 39 countries and regions, 13,500 employees, and over 100,000 partners. Haupter will be responsible for Microsoft's products, services, and support in Asia Pacific and promote Microsoft's transformation in this region.

Haupter was appointed chairman and CEO for Microsoft Greater China in April 2012. During his term of office, Haupter led the development of Microsoft's cloud services in China and promoted the company's cooperation with 21Vianet and Tsinghua Tongfang. He also promoted Microsoft's cooperation with Tencent and Baidu to provide free-of-charge Windows 10 upgrade services in China.

Haupter has been working for Microsoft for 11 years. Prior to joining the company, he served IBM's German and international business units.