Microsoft (MSFT) has selected Shenzhen-based Comtech Communication Technology Company as an authorized distributor partner in China to extend the availability of its Windows Embedded family of products.

"As demand for embedded systems and devices such as point of sale and GPS devices increase, we aim to expand the existing Windows Embedded partner ecosystem of developers, device makers and distributors, and contribute significantly to support industry growth," said John Boladian, marketing director for Windows Embedded in Asia Pacific and Greater China for Microsoft.

The appointment brings the total number of distribution partners to four in China. The burgeoning Windows Embedded partner system reflects Microsoft's commitment to offer smart, connected, service-oriented devices for the Chinese market.

Comtech is one of China's leading module design solutions provider, serving more than 1,000 manufacturers in the mobile handset, telecom equipment, industrial and consumer markets. As one of the four Microsoft authorized embedded distributors in China, Comtech leverages industry-leading Windows Embedded technologies for product development. Using Windows Embedded enables Comtech to customize module designs according to the OEMs' specific needs, and provide OEMs with value-added products and services to help them accelerate the time-to-market.