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Commentary

By Yann Lombard-Platet
The advertising industry is entering into another period of consolidation, both in China and around the world. Big deals are being signed in the U.S. and Europe with key American players, some venturing for the first time into Europe and Asia. Read More >

By Francis Peters
Although Internet usage in China has boomed over the past ten years, the nation's retail e-commerce is still in startup mode, particularly compared to the United States. Read More >

Tech Market WatchBy Perry Wu
While many media outlets publish their annual re-cap lists a couple weeks before the end of the year, I like the idea of waiting for the year to end, then digesting it, before creating a list. Read More >

By Yann Lombard-Platet
In China, the interactive marketing industry is moving very fast. Over the coming years it will mature and consolidate, producing the 1 or 3 or even 5 agencies that can fairly represent the different media channels in the clients' communication mix. Read More >

Alan TienBy Alan Tien
The world needs another Web 2.0 conference like it needs another Social Networking Site. However, I was pleasantly surprised by the line up of interesting Web 2.0 speakers at Avail Corporation's recent conference bearing the unwieldy name of "Nurturing and Commercializing Online Communities Forum 2007″. Read More >

By Yann Lombard-Platet
For companies trying to make an impact with their brands in China, its no longer just having a big advertising budget but also understanding how consumers interact with online media. Read More >

Not by Jack Ma
Good Day! You may wonder why I am reaching out to you in spite friends that I have known for years. The singular reason is that I have by the very nature of this proposition and the required confidentiality, decided to deal with a person that I have not known before so that we can develop the trust and execute this transaction without too many others knowing. Read More >

By Yann Lombard-Platet
Failed online advertising campaigns in China? There have been a few through the years. Some were due to the client's brief, some due to us. But what is a campaign really? It's an idea, a communication idea that should be relevant to the big picture, to the context in which the brand is evolving online and offline. Read More >

Tech Market WatchBy Perry Wu
Bloggers in China complaining recently about their inability to access weblog tools and websites like BlogSpot, Blogger, Wordpress, and FeedBurner should shut up or put up. Read More >

Joab MeyerBy Joab Meyer
While electronic waste continues to pile up at an increasingly rapid pace, leading IT firms such as Hewlett-Packard are finding being green and promoting corporate social responsibility can actually increase operational efficiency in China. Rather than developing a program to merely address a trendy corporate issue, the company has a track record of tackling these tough issues in a way that makes good business sense. Read More >

Tech Market WatchBy Perry Wu
I often get press releases from technology companies doing great things in China, and then I also get dubious releases from smaller companies who want to create a buzz around something insignificant. But rarely do I receive a press release like the one that landed on my desk today from tech giant Google and China.com about inconsequential business dealings. Read More >

Stan AbramsBy Stan Abrams
The rapid development of online gaming in China is challenging government regulators on a wide range of commercial and legal issues. Read More >

By Yann Lombard-Platet
Let's talk about what it takes to be a good Internet marketing or advertising client in China. Read More >

By Yann Lombard-Platet
Recently I had breakfast with a friend in China. He asked me about the Internet, "Why should my company go on the net?" An easily answered question I thought, but there was more to it. Read More >

Joab MeyerBy Joab Meyer
While Corporate Social Responsibility may be criticized by some as clever cause marketing or passed off as simply community service, leading Information Technology firms are finding it actually makes good business sense. Read More >




READERS' COMMENTS
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