In meetings concluded last week in the central Chinese city of Chengdu, the United States and China agreed on a number of initiatives that may provide more fairness and transparency to foreign businesses operating in China.

Chinese B2C e-commerce website 360buy.com has announced that it has launched a campaign starting from June 1, 2011, to return 3% of its sales of books to the original writers.

Li Guoqing, joint president of the Chinese Internet shopping website Dangdang.com, has announced that the company will stop putting advertisements on search engine Baidu.com from April 2011 due to the recent accusation that Baidu.com is involved in literature and music piracy.

China's Ministry of Culture has published a notice stating that it will further clear the Chinese online music market and shut down irregular and illegal music websites.

Microsoft China has announced that it has sued ten Chinese computer dealers for pre-installation of pirated Microsoft software on sold PCs.

Shanda Literature, the Internet literature subsidiary of China's Shanda Interactive Entertainment Limited, has announced that it has acquired the Chinese digital periodical website Zubunet.com.

Gan Shaoning, deputy director of the State Intellectual Property Office of China, has disclosed to local media that SIPO will provide two methods for intellectual property protection of the World Expo 2010.

China's National Office Against Pornography and Illegal Publication, the General Administration of Press and Publication, the National Copyright Administration of China and China Central Television have jointly initiated the 2010 Green Bookmark intellectual property rights initiative in Beijing.

According to Fang Zhonghua, senior vice president of Founder Group, the company is currently promoting the establishment of the format standards and the copyright pricing standards for Chinese e-books.

According to local media reports, rival Chinese video websites Youku.com and Tudou.com have formed an alliance and jointly launched a new online video joint broadcast model, sharing the copyright of each other's exclusive videos.

Over a hundred websites from China have jointly released the "China Internet Industry Copyright Self-discipline Manifesto" in Beijing.

Chinese online video website Youku.com today opened its copyright identification management platform to identify and prevent the upload of infringing video content by Youku users.

Supported by the government of Haidian district, Beijing, China's National Institute for Digital Copyright Research has recently opened in China Technology Exchange Mansion in the western area of Zhongguancun, Haidian district.

Erik Hartmann, Asia-Pacific manager of Google Books, has made a public apology to Chinese writers for using their literary works without their approval.

Shanda Literature, the Internet literature subsidiary of Shanda Interactive Entertainment Limited, has acquired the Chinese Internet literature website Rongshu.com, with a shareholding ratio of over 51%.