One of the largest instant noodle companies in China, Sichuan Baijia Food Company, has announced plans to enter China's online direct sales sector at the end of March 2009.

Struggling Chinese television shopping and direct sales company Acorn International (ATV) has entered into a binding term sheet to acquire Yiyang Yukang Communication Equipment Company Limited, a Chinese communications equipment producer and distributor in China.

Chinese home appliances retail giant Gome plans to invest CNY1 billion to enter China's TV direct sales sector and the business is expected to start at the beginning of 2009.

According to the latest report on China's TV direct sales, in 2007 the scale of China's TV direct sales market reached CNY7 billion, a year-on-year increase of 55.6%.

Guizhou TV Station has announced in a press conference that it opened a shopping channel called Jiayou Shopping Channel on July 25, 2008, marking Guizhou TV Station's entry into China's television direct sales retail sector.

According to Min Yida, president of Dell Greater China, Dell has 1,800 direct shops in China and the company hopes to increase the number to 3,000 by the end of 2008.

Dell (DELL) announced plans in China to launch a direct commercial product partnership plan in the hope of further expanding its market coverage in the country. The company expected to develop 1000 partners in China by the end of this year.

Michael Dell, founder of Dell Corporation, comes to China today to attend the ceremony of Dell PC products' entry into Zhongguancun Hengchang Electronic City, a move that marks the ownership of a full-range retail channel by the computing giant in the Chinese market.