Chinese interactive entertainment media company Shanda Interactive Entertainment Limited has announced that it plans to launch its own smartphone product in March or April 2012.

The B2C e-commerce website Dangdang.com reportedly plans to launch a new e-book business channel in the second half of December 2011.

Chinese B2C e-commerce website 360buy.com has announced that it has launched a campaign starting from June 1, 2011, to return 3% of its sales of books to the original writers.

Bambook, the electronic reader product launched by China-based Shanda Literature, will soon experience a major functional upgrade allowing the device to render PDF files.

The Chinese e-book technology company Hanvon has set up a subsidiary in Taiwan.

Shanda Literature, the Internet literature subsidiary of China's Shanda Interactive Entertainment Limited, has announced that it has acquired the Chinese digital periodical website Zubunet.com.

Shanda Interactive Entertainment has decided the final retail price of CNY999 for its electronic reader product Bambook, and a new reservation system has been launched for the marketing of this new product.

Alibaba Groups' online auction and e-commerce subsidiary Taobao.com is launching a new website focused on the sale of digital products in China.

The once-postponed mobile phone reading service of China Telecom will now reportedly be formally launched in late July 2010.

Information from China Publishing Group is that the company has reached an in-depth cooperation with the world's leading software maker Oracle to build a digital publishing resource management platform with Oracle's general content management solution.

Shanda Literature, the online literature subsidiary of China's Shanda Interactive Entertainment, has reportedly registered and established a subsidiary in Singapore, aiming to expand into the English-language digital and mobile e-book reading market.

According to Fang Zhonghua, senior vice president of Founder Group, the company is currently promoting the establishment of the format standards and the copyright pricing standards for Chinese e-books.

Shanda Interactive Entertainment has set up a new subsidiary, Guoke Electronics, to be in charge of the research and development of its new e-book product "Bambook".

Shanda Literature has acquired Readnovel.com, following recent acquisitions of several other Chinese literature websites, including Qidian.com, Hongxiu.com, Jjwxc.net, and Rongshuxia.com.

Another Chinese New Year is upon us, and this year we transition into the Year of the Tiger. As Chinese businesses begin to shut down until the beginning of March 2010, we've stared at the eye of the tiger and risen to the challenge of figuring out the trends for this coming year.