Chinese Internet media company NetEase.com Inc. now has approval to run its World of Warcraft expansion game in China.

In a quarter that saw its gaming aspirations come to a halt because of Chinese government sanctions, Chinese Web portal Netease.com has posted lackluster quarterly results.

Coming days after word that NetEase.com was illegally running its World of Warcraft game, China's Ministry of Culture has issued a circular which exposes 188 computer games companies for illegal operations.

Proving that Internet business models in China can come and go at the whim of a Chinese government agency, a new government edict states NetEase.com has no authority to operate the World of Warcraft and the company should immediately stop charging users to play the game.

China's National Working Group of Eliminating Pornography and Illegal Publications has announced achievements that it has made since campaigns were launched earlier this year against illegal online and mobile phone publications.

The General Administration of Press and Publication of China has blacklisted 71 types of computer games and issued warnings to 27 game operators during its campaign against vulgar online content.

Sun Shoushan, deputy director of General Administration of Press and Publication, has confirmed with local media that GAPP will initiate a program this year on green online game publication to guide the development of the online game industry.

According to a representative from the General Administration of Press and Publication of China, the content examination of World of Warcraft has been completed and GAPP now allows NetEase.com to start beta test of the game from July 30, 2009.

The General Administration of Press and Publication of China has issued a notice to enhance the authorization and management of imported online games and states that unauthorized online games should not be exhibited in China.

China's General Administration of Press and Publication has published a list of four video companies that have been punished for providing vulgar Internet content.

The General Administration of Press and Publication of China will soon fix a new measure to regulate the cooperation between Chinese and foreign online games service providers and the new measure may focus on punishing foreign game operators who adopt arbitrary rules during the cooperation with their Chinese partners.

According to the latest statistics published by China's General Administration of Press and Publication, China's Internet game publication industry achieved actual sales of CNY18.38 billion in 2008, a year-on-year increase of 76.6%, and it brought CNY47.84 billion direct income to China's telecommunications and technology industries.

According to Zhang Yijun, director for the Technology and Digital Publishing Division of the General Administration of Press and Publication of China, China's online game anti-addiction work has been progressing smoothly and a real name certification system will be launched soon.

Chinese online gaming company Shanda (SNDA) says its subsidiary Shanda Literature is enhancing its management team and has unveiled a new arm devoted to literature research in China.

Seven Chinese government departments held a teleconference in Beijing today and announced that they would start a nationwide campaign to fight websites that spread pornography and vulgarity on the Chinese Internet.