Amazon has announced that its brand name Joyo Amazon has been formally changed to Amazon China and it will launch a shorter domain name Z.cn for its Chinese website to fully embrace its global identity.

Amidst a shuffle of blog posts and news reports in China, rumors are forming that Chinese e-commerce company Dangdang.com is planning an initial public offering on Nasdaq sometime in the next few weeks.

China Telecom Beijing branch has opened a flagship store on the Internet e-commerce website Taobao.com, providing 3G terminal products such as 3G network interface cards, 3G mobile phones, and 3G netbooks as well as communications services such as wireless broadband service, 3G wireless packages, and voice service packages.

After a year-long preparation period, China's Xinhua Bookstore is finally starting its online sales business by cooperating with seven bookstores, including Beijing Books Building, Wangfujing Bookstore, and Zhongguancun Bookstore.

According to the Survey Report on Online Shopping in China 2008 released by China Internet Network Information Center, the total amount of online shopping in 19 big cities in China reached CNY16.2 billion in the first half of 2008.

According to the China Online Shopping Survey 2008 released by China Internet Network Information Center, the total online shopping value in the four municipalities and 15 developed cities in China reached CNY16.2 billion in the first six months of this year.