Chinese online auction website Taobao.com has launched an e-commerce rights protection platform with the approach of March 15, World Consumer Rights Day.

China Mobile has issued a report on the spam short message incident exposed by CCTV, and the telecommunications company states that people involved in the spam message sending have been punished and a notice of rebuke has been circulated against the company's affiliate Shandong Mobile.

Wang Hai, China's famous consumer rights advocate, has submitted to a 3000-word report to both the Zhejiang Provincial Department for Industry and Commerce and the Consumer Rights and Interests Protection Department of China's State Administration for Industry and Commerce, accusing Chinese online auction website Taobao.com of infringing on consumers' rights.

In response to the mobile spam message problem and the irregular use of customer information exposed on CCTV in recent days to honor the World Consumer Rights Day on March 15, China Mobile has held a nationwide television and telephone conference, asking its provincial branches to immediately investigate the problems and plug all possible loopholes.

In recognition of World Consumer Rights Day on March 15, Han Huasheng, director general of China Consumers' Association, released information that complaints related to China's telecommunications services decreased by 18% year-on-year in 2008.

In recognition of World Consumer Rights Day on March 15, Chinese online security service provider Rising has formally launched an initiative called "3-15 Safety Service Month" in cooperation with its partners to provide security services for its users.

To celebrate World Consumer Rights Day on March 15, Chinese consumer's online shopping rights have been further protected with a pledge by 132 online shopping malls in China.