Shanda Network, one of China's largest online game company, will reportedly open a Seoul branch in October.
The Shanghai-based firm announced this week it would operate the Korean office to secure content from local game companies and then distribute it in China.
"We are planning a budget of at least $10 million for importing foreign online game content, and though a portion will be spent in the United States and Europe, a significant amount will be invested in Korea," a Shanda official said.
The game giant saw great profits by servicing "Legend of Mir2," an immensely popular online program by Korea's Actoz Soft. Over 700,000 users are said to have logged onto the game at once, thus helping to lift the company to the top of the China's list of successful online game distributors. Its monthly income totals about $6 million.