Motorola has announced its cooperation with EMC, one of the world's five biggest display producers, signaling a landmark move in China's high-tech home appliances market.

The move, announced on Monday, is believed to be an important step for the cell-phone maker, which is searching for a new chief executive, to improve its business segments, including semiconductors and mobile phone production.

Recently, Motorola launched a range of high-tech household electric appliances at the China International Hi-tech Production Fair in Shenzhen City in south China's Guangdong province. It was also the world debut for Motorola-brand home appliances. Motorola exhibited liquid crystal computer displays, specialized kitchen and bathroom televisions, inter-phones and other high-tech home appliances, most of which are rare on the Chinese market and attracted many youth. These products will appear on the Chinese market after being authorized with China's 3C certificates in late November or early December. EMC corporation, Motorola's partner, owns dozens of research bases and factories all over the world.

The company's manufacturing advantages and Motorola's strong branding from its reputation on the Chinese mobile phone market make a good match. Yang Rongshan, the chief executive officer of EMC, said the compatibility of the two companies was the basis for the corporation. The potential opportunities and huge home appliances market in China – the main reasons why Motorola targeted the country – would help the cooperation succeed, analysts said.


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