Business

Shanda Diversifies Revenue Base In Quarterly Earnings

Shanda Interactive Entertainment Limited posted gains this week for the second quarter of 2004. The company specializes in mobile entertainment and online games in China and saw revenues increase 108.8% year-over-year and 25.8% quarter-over-quarter to CNY302.2 million.

"We are pleased with our second quarter results," said Tianqiao Chen,

Chairman and CEO of Shanda. "In addition to delivering strong growth, we

have broadened our games offering. While our MMORPG platform continues to

experience strong growth, the contribution from our casual game platform has

also increased notably, leading to a more diversified revenue base and a

broader user base demographics."

The company also reports that the increase in online game revenue was primarily due to an increase in Shanda's average concurrent users. The average concurrent users of Shanda's MMORPGs increased 16.8% to approximately 798,000 in the second quarter of 2004 from approximately 683,000 in the first quarter of 2004.

In the second quarter of 2004, Shanda commercially launched two new in-

house developed MMORPGs, The Sign and The Age, and one new casual game,

GetAmped. In the second half of 2004, Shanda intends to launch at least two

more new games.

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