Alibaba, which is advertising wildly on CCTV, has signed a one-year ad agreement with America's CNBC.
Starting this month, Alibaba will be seen in the scrolling ads of Chinese enterprises on CNBC, for which Alibaba will spend more than CNY 40 million in the first two months prior to the presidential elections.
According the vice president of Alibaba, this is part of the company's overseas strategy to promote business opportunities in Chinese enterprises and attract more buyers from abroad. In addition to this, the company will cooperate with the International Trade Federation, Singapore Chinese Businessmen Association, Italian Foreign Trade Institution and other organizations to provide a comprehensive introduction to its client enterprises.
Analysts are suggesting that Alibaba is in this way paving its way to a much-delayed IPO.