E-Mobile Information Technologies has announced a profit-sharing partnership agreement with Shanghai DaLiang Advertising Co, which provides access to four additional book publishers in China.
Through E-Mobile's Mbook platform, readers can store books on their "smart" phones for less than 75% the cost of their hardcover equivalents. The advantage of such a practice is that the information is mobile and is available at any vtime, and is convenient to use while in transit. In turn, publishers avoid heavy publication costs and have a new outlet to sell their material.
The four new publishers are as follows:
1) Shanghai Translation Publishing House has been in business since 1978. It specializes in publishing Chinese translations of classic world literature, philosophy, social sciences and bilingual dictionaries.
2) ShangHai Education Publishing House has been in business since 1958. It provides educational textbooks to the growing student population as China strives to raise literacy standards in the country and average releases 1800 titles each year.
3) China Financial & Economic Publishing House publishes and sells professional education books throughout China. It releases 600 publications per year and has a close relationship with the United Nations, the World Bank and the International Monetary Fund.
4) Shanghai Normal University Publishing has been publishing educational textbooks since 1957. On average it releases 530 titles per year to the Chinese student population.
According to the report, "3G Network deployments in China" by In-Stat/MDR, in China alone there are about 270 million cell phones in operation with growth expected to reach near 500 million by 2008. "Smart phones Rising: 10 Things You Should Know About This Segment" report by In-Stat/MDR indicates smart phone shipments will experience a 44% Compound Annual Growth Rate (CAGR) over the next five years.