The Digital Source For China's Tech Innovation Since 2000

Search
Close this search box.

Online Recruitment Services Surge in Third Quarter For 51job.com

November 4, 2004
Internet

51job.com (NASDAQ: JOBS), one of China's main online job recruitment sites, saw total revenues increase 71.4% year-over-year, for the quarter ending September 30, 2004. The company also had print advertising revenues for the third quarter of 2004 grow 59.3% to CNY77.4 million from CNY48.6 million for the same quarter in 2003.

Rick Yan, Chief Executive Officer of 51job, Inc., said, "We are tremendously pleased with our performance. We saw growing demand for our services across all business lines. Through a targeted sales and marketing strategy, we focused on further building our '51job' brand as the 'one-stop' human resource services provider and market leader in China during the quarter."

Gross profit for the third quarter of 2004 was CNY69.8 million (US$8.4 million), representing an increase of 107.7% from CNY33.6 million for the same quarter last year. Gross margin, which is equal to gross profit divided by net revenues, grew to 54.5% in the third quarter of 2004 compared with 44.6% in the year-ago quarter. The significant expansion in gross margin was principally the result of increasing economies of scale in the recruitment advertising businesses.

Operating expenses for the third quarter of 2004 were CNY35.2 million (US$4.3 million) compared with CNY21.1 million for the same period last year due primarily to higher sales and marketing and general and administrative expenses. However, operating expenses as a percentage of net revenues decreased to 27.5% for the third quarter of 2004 from 28.0% in the September 2003 quarter as a result of improved operating efficiencies, which was partially offset by the Company's planned increase in sales and marketing expenditures.

Sales and marketing expenses for the third quarter of 2004 grew to CNY17.7 million (US$2.1 million) from CNY9.2 million for the same quarter in 2003 mainly due to the significant expansion of the salesforce and increased spending on advertising and promotional activities.

Tags: 51job | advertising | brand | Business | China | Economy | executive | expansion | job | marketing | nasdaq | online | online job | online recruitment | performance | print advertising | profit | recruitment | Rick Yan | sales | Salesforce | stock market | strategy | Total

Other Related News:

North Sea licences tell big oil we’re not serious about net zero

August 3, 2023

Apple Said to Be Exploring Production Options Outside China ETCentric

May 25, 2022

With no missile host in Pacific, new US strategy seeks to arm Japan against China Press TV

May 5, 2022

China: Tesla Further Cuts Estimated Delivery Time Of Model 3/Model Y Cars

September 8, 2022

Chinese Chipmaker, Loongson, To Launch 32-Core 3D5000 Chiplet CPU For Servers In 2023

December 29, 2022

16 long-lived Bay Area restaurants we said goodbye to in 2022

December 20, 2022

Redmi K40s to be a rebranded Xiaomi 11T for China

October 17, 2021

TD-SCDMA Signal Will Cover All Areas Within Beijing's Fifth Ring

April 2, 2009

China Presses For International Management Of Internet Resources

February 25, 2005
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
© 2023 ChinaTechNews.com. A Service of Asia Media Network.
Twitter