IC Star MMS Limited has entered into cooperation with the wireless business division of eLong (LONG), a leading online travel service provider and community in China that did its IPO in America last month.
Under the agreement, IC Star MMS will utilize the best of its pool of celebrity and their artistic resources, in conjunction with eLong's development of Short Messaging Service (SMS), Multimedia Messaging Service (MMS) and Coloring Ring Back Tone service. eLong will provide the technical platform and promote these new services to its users.
Commenting on the partnership, Mr. Shanhe Yang, CEO of Telecom Communications said: "We are very pleased to have this opportunity to partner with eLong, the leading provider of Internet travel services and web community, IC Star's contents will opt-in by their 10 million register members. We are confident this partnership will be an extremely profitable one for both companies."