Artificial Life (ALIF.OB) and Sanrio Taiwan Company have forged a relationship to develop and distribute games and e-learning applications for mobile phones based on the Hello Kitty character. The applications will be launched in the Taiwan market.
Sanrio Taiwan Company is a representative entity of Sanrio Co, Ltd, of Japan. The deal also will develop products for Sanrio's other characters, including My Melody, Pochacco, Bad Batz Maru, Chococat, Cinamoroll and Little Twin Star.
The license contract enables Artificial Life to launch mobile applications now also in Taiwan, in addition to the already signed-up territories Hong Kong, Macau, Philippines, Indonesia, Thailand, Singapore, Malaysia, Australia, New Zealand and India.
The deal covers the usage, downloads and deployment of Sanrio characters in mobile content, Java games, WAP games as well as SMS and MMS applications on all mobile phones operating on 2G type networks.