China Southern Airlines (ZNH), the largest airline in China, now calculates 20% of its total sales come from online bookings.
From March 2000 until March 2005, the airline has sold CNY 4.2 Billion in Internet airline tickets.
"Since we first launched e-ticketing in China five years ago, we are reaping vast sales from this incredible technology," said Mr. Li Kun, Executive Vice President, China Southern Airlines. He added that promoting e-ticketing as part of China Southern's overall domestic marketing programs, "reduces airline operational costs and helps to offset rising high fuel costs."
With the large volume of Internet ticket sales, China Southern Airlines has saved approximately CNY100 Million in operational costs.
On July 20, 2004, the China Internet Network Information Center (CNNIC) published the "14th Statistical Survey Report on the Internet Development in China" in Beijing. According to the report, by June 30, 2004, the total number of Internet users in China has reached 87 Million, which was a 27% increase over the previous 12 month period. Additionally, the number of computer hosts in China increased to 36 Million.
China Southern Airlines connects more than 80 cities around the globe. Major business and vacation destinations served in China include: Beijing, Chengdu, Guangzhou, Guilin, Hong Kong, Kunming, Shanghai, Shenzhen and Wuhan, as well as international service, including: Amsterdam, Bangkok, Fukuoka, Hanoi, Ho Chi Minh City, Islamabad, Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Moscow, Osaka, Paris, Penang, Phnom Penh, Seoul, Singapore, Sydney and Tokyo.