"I Have" (Uoyoo.com), a website specializing in the trading of virtual game-related goods, has formally launched in China. The site had started beta testing this year on July 15.

The website is launched by Chen Nian, one of the founders of online shopping platform Joyo.com. He says the site's services are aimed at the business-to-consumer markets for game items like avatars, points, and other virtual goods.

In addition to selling virtual coins and equipment for popular network games, it also provides services to advise players how to move up levels in those games.