Shanda (SNDA) and The United Nations World Food Programme announced a partnership for the production of a Chinese version of Food Force, a free, educational video game aimed at teaching children about the fight against world hunger.
Through this agreement Shanda will publish and operate Food Force exclusively in China, as well as market the game to users.
Food Force was launched in April 2005 as a free internet download in English, aimed at teaching children aged 8-13 about World Food Programme's (WFP) role in the fight against global hunger.
The game's website at food-force.com provides different information including news from current hunger hotspots, lesson plans for teachers and fundraising ideas. Players can also leave comments and register their high scores. In the past six months, the website has received over 10 million views worldwide.
WFP is the world's largest humanitarian agency. Each year, WFP provides food aid to an average of 90 million people, including 56 million hungry children, in more than 80 countries.