The Beijing Organizing Committee for the Games of the XXIX Olympiad announced today that Sohu.com (SOHU) has been selected as the official sponsor of Internet Content Service for the Beijing 2008 Olympic Games.
A sponsorship agreement was signed by the Beijing Organizing Committee for the Games of the XXIX Olympiad, internationally known as BOCOG, and Sohu.com, China's leading Internet content service company.
Under the agreement, Sohu will provide exclusive services to BOCOG to construct, operate and host the official BOCOG website, beijing2008.com, for this event. The contract will be effective through December 2008.
BOCOG Executive Vice-President and Secretary-General Wang Wei was present at the signing ceremony, witnessed by some prominent government officials and Chinese athletes.
The Beijing 2008 Sponsorship Programme consists of three tiers of support, including the Beijing 2008 Partner, the Beijing 2008 Sponsor, and the Beijing 2008 Supplier.
Since the Beijing 2008 Olympic Marketing Plan was launched on September 1, 2003, 10 enterprises, namely Bank of China, China Netcom, SINOPEC, CNPC, China Mobile, Volkswagen Group (China), adidas, Johnson & Johnson, Air China and PICC P&C, have been selected as the Beijing 2008 Partners; five enterprises have been selected as the Beijing 2008 Sponsors, namely UPS, Haier Group, SOHU, Tsingtao Beer and Yanjing Beer.