Hong Kong's Radica Games (RADA) has announced a partnership with Sega Toys to develop, manufacture and distribute Digi Makeover.
Designed for teen girls, Digi Makeover includes a makeup case-styled touch pad with digital camera that plugs directly into the TV and lets girls take their picture and get creative with their very own makeover, including makeup, hairstyles and accessories.
Digi Makeover is expected to hit retail shelves in the fall of 2006 and will retail for approximately US$59.99.
According to Jim Silver, editor of Toy Wishes Magazine, Radica's Digi Makeover was one of the most talked-about products when industry experts saw it last October. "If the execution is done well and there aren't any major problems with it, I can see it being a big hit this fall," he says.