China Mobile (CHL) and Feituo Wuxian Technology Company will cooperate to provide a mobile phone based advertising service for China's domestic enterprises.

According to their plan, starting this month China Mobile will be offering mobile phone based advertising services to Chinese enterprises and advertisers in various forms including SMS, MMS, IVR and games downloading.

Users can subscribe the ads and promotions on China Mobile's Monternet service. They can unsubscribe from them as well through a special channel provided on the website. A representative from Feituo Wuxian said that they are doing so to ensure junk and spam messages will not be sent to users.

With 260 million mobile phone users and more than 100 million registered users in its Monternet service, China Mobile will become one of the largest advertisers in China after starting this service.