Chinese instant communication service provider Tencent has formally launched a Children's Channel in an effort to provide a kid-friendly environment for children.

Tencent's Children's Channel combines education with amusement, offering such interesting columns as Games, Cartoons, knowledge gallery and book bar.

Tencent says that it will cautiously choose partners to provide content to the Children's Channel so as to ensure that all the content is healthy and educational. In addition, Tencent has carefully selected some eco-friendly games for the channel in order to create an educational and entertaining web space for the little users.