Fetion, a mobile chat service provided by China Mobile (CHL), will begin commercial operations today.
China Mobile has made Fetion one of the group's three main projects of this year. It plans to offer the service free of charge and aims to attract 25 million users for it within this year.
Rather than making it a pure instant messaging application like QQ and MSN, China Mobile regards Fetion as a symbol of the incorporation between telecom networks and the Internet and an important application platform during the 3G era. China Mobile has positioned Fetion as a comprehensive communications service which will focus on wireless communications, with Internet applications as a complement.