Chinese Internet portal Sina.com (SINA) and Google have inked a strategic agreement.
"Sina is the most influential portal in China and a household brand in China's Internet industry," said Dr. Kai-Fu Lee, vice president of Google and president of Google Greater China. "Google's mission is to organize the world's information and make it universally accessible and useful. Google focuses on meeting local user needs in China and is committed to providing Chinese users with the best products and services. The strategic partnership with Sina is just another example of Google's continuous localization efforts in China."
Google's web page search service will be embedded in Sina's search box, allowing users to switch between online content and web page search. In the near future, the companies say they will expand their cooperation into news and other content areas to provide Chinese users with a deeper search experience.