More than 100 enterprises and research institutions that own the core technologies surrounding digital television have set up a digital television alliance in Beijing.

The Digital Television Alliance consists of 8 work teams and 135 members, including Tsinghua University and Haier Group. Each of these members is not only proficient in digital television standards, chips, terminal products, programs, transmission or signal reception displaying, they also own some self-owned intellectual property technology. They estimate that the sales revenue from China's digital television industry will reach CNY650 billion by 2010.

The series of national digital television standards that were released last year are reportedly the main force that has fostered the establishment of this alliance.

According to the planning of China's State Administration of Radio, Film and Television regarding the development of digital television, digital television on-ground transmission will be fully implemented in 2008 and analog signals television will be closed by 2015.