Chinese search engine service provider Baidu.com (BIDU) has extended its search service to televisions with a new deal.

Baidu and Haier have announced plans to enter a strategic cooperation to jointly promote online media television services. According to their agreement, Baidu will provide Internet services and technology support such as search and online community to Haier's online television scheme, which enables Chinese television users to access Baidu's services with a remote control.

Baidu is aiming at making its brand ubiquitous among traditional desktop computer users and those users who traditionally would not have access to the search engine's features. Baidu previously began a strategic cooperation with Nokia which enabled Chinese users to use mobile phones to enjoy Baidu's search services in the palm of their hands. In 2008, the company launched voice search via telephones.