China's Alibaba.com has inked a deal in with Infomedia India Limited to benefit small and medium-size enterprises in India.
Prakash Iyer, managing director of Infomedia, said in a press statement, "As India's largest Yellow Pages company — and now as part of the Network 18 group — Infomedia is delighted to bring Alibaba.com's strength and global reach to Indian businesses. We have a long history of helping SMEs grow their business and this partnership will help Indian companies realize their fullest potential worldwide. The Infomedia-Alibaba.com partnership will bring value to Indian SMEs by giving them a larger, multi-media business platform encompassing domestic and global trade services."
India has more than 8 million SMEs, which account for almost 40% of India's industrial output and employ around 30 million people. It is estimated that 3 million SMEs are engaged in B2B trade and around 1 million are in the export business. Alibaba.com has more than 400,000 members in India, already making it one of the country's largest B2B online marketplaces by member count. Alibaba.com launched a special India Channel in October 2007 to help Indian suppliers find local and global buyers for their products and services. The India Channel has been well received by members, with more than 20,000 Indian companies signing up each month since January 2008.
The Alibaba.com and Infomedia partnership will combine the power of traditional print publishing with online media and e-commerce, providing Indian SMEs with a one-stop solution for global and domestic trade. Together they will create a strong online community of Indian business people and provide them with a single cost-effective channel to promote their products and source from quality suppliers in India and around the world. It will also provide SMEs in India with the latest industry news and technical developments in multi-media formats.
